Can't Be Broken
Can't Be Broken
Where dreams die and Live: C-Monsters Mindset
Have you ever had a dream so strong, so relentless, that it’s consumed your every thought? Yet, you've been bogged down by naysayers and shrouded in self-doubt? Well, buckle up as this episode of Can Be Broken podcast is a testament to the resilience of dreams in the face of adversity. Your host C-Monster shares his personal journey from the Sheriff's department to creating his own fitness business, shedding light on the struggles he faced, the noise he had to block out, and the self-belief he had to ignite to make his dream a reality.
As we sail through this riveting chat, we'll discover the importance of being unique and offering distinctive value in a highly competitive entrepreneurial landscape. Hear C-Monster talk about his unique perspective as a former police officer and how he uses this to revolutionize training in the fitness industry. He gives us some valuable advice about knowing our worth, charging for it, and creating value. So, join us and remember, safeguarding our dreams from breaking is our responsibility. Dive in, be inspired, and let's turn those dreams into reality.
What up? Welcome to another episode of Can Be Broken podcast. I am your host, seamonster, and today I wanted to talk about where dreams go to die and where dreams live. What I mean by that is, in this generation we have more entrepreneurs that we ever have had in the past generations, and that is great. That means people are dreaming. People are beginning to understand that it's not just the nine to five jobs or the government jobs that make this world turn. It's about capitalism and dreaming and fulfilling and living the American dream of doing what you want to do.
Speaker 1:And a lot of the times when you're beginning that journey of your own business, whatever that may be, you get a lot of haters and naysayers and people that question how you're going to make this happen, not only from the outside world, but from your friends, your cousins, your family members, your brothers, sisters, your mom, your dad. Your closest allies are the ones that are doubting you, are questioning you. They may say they support you, and sometimes they do deep inside, but they are also not believing not believing what you believe, not believing, not seeing the true you, the true dream, the true vision of what you have in store and how you're going to make your dreams come true. Where dreams die begin where you listen to the noise, the noise of others. You start believing and questioning yourself and your own belief. And I'm not saying not to listen to them, because some people have value. They add value to something you may not know about, something you didn't think about. But the ones that say you can't do it, that it will not work, that they don't see the vision, they don't see what you see and they doubt you. Don't listen to that, don't listen to the noise. That is where dreams go to die.
Speaker 1:Many times when I first started this business, after leaving the sheriff's department, did people doubt me, did people undervalue me? And I listened to the noise. If I'm even valuable enough to train people, do I know enough? Do I belong in this space with other people that have gone to school and graduated with biomechanics majors, kinesiology, sports medicine, nutrition? Do I belong in this space? And I would question myself. But I knew that I had something special. I knew that I had something different that added different value in this space. Where dreams go to die is when you listen to these people and your belief in your vision goes to die Many times.
Speaker 1:When we start listening to them is when we quit, when we stop because it is hard, it's hard. My dad always said that the first, if you can make it in any small business for five years, your first five years, then you've made it. In the first five years of starting my own gym, being a trainer, strengthening, conditioning coach, whatever you want to call it helping other people, inspiring, giving them experience from where I came from in Division I baseball, there's no one title that fits all. There's nothing that you know. That's one thing that I struggle with. What do you do? They ask me fuck, I do a lot of shit. I guess everybody wants a title. Everybody wants you to say you're a trainer, you're a strength conditioning coach, you're a hitting coach, you're a fielding coach, you're a mentor, you're a fucking psychologist, you're this, you're that, you're a cop. We are way, much more than that in every profession and as a human being. We all are and we do so much more.
Speaker 1:But when the going gets tough within those five years is when we quit, when we look for something else and wear that dream, then when to die. Listen, it's your dream, it's your belief, it's your vision. Others won't understand it because they can't see it. They can't see the vision. They can't see the value in what you bring to the table and how different you're going to be and what you're going to change and how you're going to inspire others and what you want to do with that. No matter how many times you tell them, it's like me trying to tell somebody how important it is to invest in yourself first, to take care of your health, because you can't buy it. Until they're ready, they won't listen and some of them will never be ready, not even when COVID came around and scared everybody. If you're not in good health, if you got this, if you got that, if you got these underlying conditions, people still kept smoking. People still kept doing the shit and being unhealthy and overweight and doing everything that could be a factor to create and cause your own death by a virus that was very, very small. Flu kills more people.
Speaker 1:Look, if you want your dream to survive, you got to lead with your heart, with passion and belief. Believe in yourself, believe in the dream, believe in the vision and don't let it go. No matter who the fuck tells you that it's not going to work. Not even the most respected person that you believe is doubting you. You keep going and have no plan B. Many of us have plan B and we, like, hey, have something to back up on. If you can't do this, get a degree. Hey. If you can't do that, make sure you do this and I get it. Security, I get it. But when the going gets tough and it will when you want to be an entrepreneur and you want to start your own business and shit gets hard, that's where you turn to. But if you don't have it, then necessity kicks in, and necessity is the mother of invention. It makes you figure it out, it makes you fucking want it and make it work.
Speaker 1:If you want to flourish in a business where there's a lot of competition, whatever that might be, be different, be different. Don't follow a trend. Do you offer value? Offer value and something that you're doing different than everybody else. Don't try to reinvent it. Don't just do it because you need to be different. Do something because you're. You know you can add value in a space that that business does not.
Speaker 1:And I'll give you a perfect example. When I started this business, the value that I bring to the table is, if you look at most trainers, strength, the conditioning coaches, kinesiology majors, whatever all that the gym and industry, the fitness, health, fitness, nutrition industry. I would say 1% and I don't even know the percentage, maybe less than that. We're former police officers. I have seen more than 15 years of stuff on the streets, have been involved in three officer involved shootings. I've been in fights. I've seen kids die. I've had them die in my arms. I've seen accidents, suicides, assaults, robberies, I mean you name it.
Speaker 1:And I bring that experience into this world of training differently rather than just for aesthetics. Can you train to survive? Can you train for these things going on in the world that you need to be ready for? And I knew I was different and I would bring something different. I also knew that I was older and that I didn't train to look a certain way but to live a certain way. And that's why the motto at UAG was or is we change the way you think, we change the way you train and we change the way you live, because there's more than just hitting a fastball or running fast or jumping higher. There's awareness, there's survivability, there's a mentality that goes with living a better life rather than just training for something. Train for yourself, train for your life, train to protect yourself and others and your family, train to overcome and to create a mindset that is unbroken. I'm going to give you the best advice that I believe if you start a new business, that helped me stay in business now for almost 10 years. People told me go get a big gym. Oh, my God, you'd be great to this. Yeah, maybe, maybe and maybe I will. But everybody has an opinion and what works for me works for me and I appreciate the opinion.
Speaker 1:Two things that I think in order to stay alive, survive and thrive in any business is to create value, know your worth and charge that or be that. Know your worth, know who you are, what you have to offer and stick to that, because so many times we look at other people and what do they charge you? What are they doing? What do they bring into the table? Just worry about yourself and who you are and what you have to offer, and people will pay for who you are and your value. Be different. It's great to be different. That's how we learn, that's how we grow, that's who we are. Don't try to create different shit. Just understand who you are and why you're different and why you're going to change this industry.
Speaker 1:Use social media and all the outlets out there and use your clients to share that. Tell them to post a video. Two people that have 500 followers, there's a thousand people that just saw a video of something your food, your restaurant, your workouts, whatever you're rocking Tell them to post it. Please, people will start following. Next thing, you know you'll get DMs. Tell them to share and make a difference.
Speaker 1:Most of my clients came back to me or came to me the new ones from people that lost weight, looked great for their wedding. The home run ran faster, getting stronger, bigger, faster. Ran their first marathon, did their first triathlon. Saw me do this on Instagram. Lastly, treat every person, every client. Everybody in front of you, like you, would want to be treated. Listen to them, understand them, give them value, show them. If you have some wisdom to pass on, if you have an experience, then pass it on. Don't force anybody to do anything they don't want to do, but offer, listen, motivate, inspire and lead with your heart. Hey guys, thank you very much for listening. That's where I believe dreams live and dreams die. And remember. Thank you for listening to see my video. I'll see you guys next time. Thanks for watching.
